La Mirada Receives Award of Economic Development
The City of La Mirada was recognized by the California Association for Local Economic Development (CALED) for the Shop! See! Splash! and Shop La Mirada! Holiday Edition promotions.
The award recognizes the City’s efforts and achievements in economic development advertising, marketing and promotion. The emphasis for the Economic Development category was on effective public relations and ongoing business development campaigns that use special websites, print and collateral materials.
The Shop! See! Splash! and Shop! La Mirada Holiday Edition programs encouraged residents to shop locally. Residents were rewarded with discounts for La Mirada Theatre for the Performing Arts, Splash! La Mirada Regional Aquatics Center, and recreation classes. Hundreds of shoppers participated in the programs.
“Shopping in La Mirada helps local businesses to thrive and improve the community’s economy,” says Community Development Manager Alison Moore. “Shopping locally also assists the City in proving important local services.”
At the annual CALED Training Conference held in March, the City was presented with a plaque during the awards luncheon.